Building Brands with Heart: Leading Global Digital Innovation
Elevating Global Brands
Growing up in Maastricht, a vibrant city at the centre of the Eutropolis cultural hub, I draw from my Irish-Dutch heritage to infuse diverse perspectives into my work. With a BSc in Science and a degree in Communication and Multimedia Design from the Maastricht Academy for Media Design & Technology (ABKM), awarded with honours, I’ve cultivated a distinctive approach to problem-solving that seamlessly combines creativity and analytical thinking
As a Senior Product Designer, I thrive on collaboration and teamwork, nurturing strong relationships with clients, developers, and internal teams. My skills in active listening and motivation foster a culture of openness and trust, where ideas flow freely and solutions are co-created. I have a knack for simplifying complex challenges and developing human-centred digital solutions that are not only visually appealing but also yield measurable, data-driven results.
In addition to my technical expertise, my soft skills play a crucial role in my success. I’m adept at empathising with users and stakeholders alike, which allows me to understand their needs and perspectives deeply. My ability to communicate clearly and effectively ensures that everyone is aligned and informed throughout the project lifecycle. I approach challenges with resilience and adaptability, remaining open to feedback and continuously seeking opportunities for improvement. This blend of interpersonal skills enhances collaboration and fosters a positive environment where innovation can thrive.
Team growth is another priority of mine. I believe in empowering team members to reach their full potential through mentorship and support. By fostering an inclusive atmosphere that encourages learning and experimentation, I help cultivate a dynamic team culture where everyone can contribute ideas and develop their skills. This commitment to team development not only enhances individual performance but also strengthens our collective ability to tackle complex challenges and deliver outstanding results.
Balancing business objectives with user needs is at the core of my work. Whether leading the design system overhaul for Toyota or refining digital experiences for global platforms, my focus remains on creating scalable, future-proof solutions. I leverage research, user testing, and data insights to guide my design decisions, ensuring that every product I develop meets user expectations while achieving business goals.
Beyond aesthetics, I’m passionate about using design as a tool for positive impact—whether that’s enhancing market outcomes, elevating brand identity, or promoting meaningful change. I aim to create products that resonate with users while reflecting the core values of the brands I work with.
Driving cross-functional collaboration is one of my key strengths. I build seamless connections between design and development, ensuring that our shared vision is technically feasible without compromising performance or usability. I advocate for a feedback-driven process, engaging all stakeholders to maintain alignment throughout every stage of a project.
Beyond aesthetics, I’m passionate about using design as a catalyst for positive impact—whether that’s enhancing market outcomes, elevating brand identity, or driving meaningful change. I aim to create products that resonate with users while reflecting the core values of the brands I collaborate with. With a wealth of experience across global markets and diverse industries, I bring a strategic mindset, strong design leadership, and a proven ability to deliver engaging user experiences alongside tangible business results. With experience spanning global markets and diverse industries, I bring a strategic mindset, strong design leadership, and a proven ability to deliver both engaging user experiences and tangible business results.
