Product Design Lead based in Amsterdam with 10+ years of experience designing complex digital platforms and scalable design systems.
At AKQA I led the transformation of Toyota Europe's digital design system across more than 50 markets. I scaled the design team, rebuilt the component library from the ground up and introduced governance across agencies and regional teams. The work touched every market Toyota operates in across EMEA - from product journeys to platform architecture to the systems that keep everything consistent at scale.
At Icemobile I led product design for loyalty platforms used by some of Europe's largest retailers including OXXO, Kruidvat and Carrefour. I managed a team of designers, set product direction and shipped scalable platform improvements across multiple clients simultaneously.
At Digitas I designed digital platforms and product experiences for brands including Heineken, Rijksoverheid, NS and Mercedes-Benz, leading UX strategy and interaction design across complex web platforms within Scrum teams.
I work best where craft, product thinking and delivery all matter. I simplify complexity, align design with product and engineering and build systems that make teams faster and outcomes better. I care about doing good work and leaving things better than I found them.
The work is available on request. Drop me a message and I'll send you access.
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