Building Brands with Heart: Leading Global Digital Innovation
Born in Maastricht, a city at the heart of the Eutropolis cultural hub, I draw from my Irish-Dutch heritage to bring diverse perspectives to my work. With a BSc in Science and a degree in Communication and Multimedia Design from the Maastricht Academy for Media Design & Technology, I’ve developed a unique approach to problem-solving that merges creativity with analytical thinking.
As a Senior Product Designer, I thrive on collaboration and teamwork, building strong relationships with clients, developers, and internal teams. My ability to listen, guide, and motivate those around me fosters a culture of openness and trust, where ideas flow freely, and solutions are co-created. I’m known for breaking down complex challenges and creating human-centred digital solutions that not only look great but deliver measurable, data-driven results.
Balancing business goals with user needs is central to my work. Whether leading Toyota's design system overhaul or refining digital experiences for global platforms, I focus on creating scalable, future-proof solutions. I use research, user testing, and data insights to inform my design decisions, ensuring that every product I work on meets both user expectations and business objectives.
Driving cross-functional collaboration is one of my core strengths. I create a seamless connection between design and development, ensuring that the vision we build is technically feasible, without compromising on performance or usability. I believe in a feedback-driven process and actively engage all stakeholders to maintain alignment at every stage of a project.
Beyond aesthetics, I’m passionate about using design as a tool for positive impact—whether that’s enhancing market outcomes, elevating brand identity, or promoting meaningful change. I aim to create products that resonate with users while reflecting the core values of the brands I work with.
With experience spanning global markets and diverse industries, I bring a strategic mindset, strong design leadership, and a proven ability to deliver both engaging user experiences and tangible business results.
